If you are selling or leasing a property, you have surely thought of publishing it on a specialized web portal, such as metrocuadrado.com.
One of the advantages of publishing on the internet is that potential clients can get to know the house, the apartment, or any type of property through photographs. However, to achieve the desired effect and attract customers, the photos must be well taken.
At metrocuadrado.com we interviewed Hector Fabio Zamora, photographer for Casa Editorial El Tempos, who gave us some tips so that you can capture the best images of your property.
How should photographs of a house or apartment be taken?
The recommendation is always to take the photos preferably during the day, but with great care, because if we take the photo in the daytime towards the window we can generate a backlight.
So, the important thing is to stand by the window and take a picture inside the room or living room, that is, inside the apartment.
What is important when taking photos?
Keep your hand very still so that the photos are not shaken and are taken horizontally.
How to illuminate the photographs?
Preferably use ambient light. You have to avoid using a flash because many times there are glasses, crystals or tiles and what the flash will do is bounce there and it will not look good in the photo.
What can be highlighted with the photos?
All spaces can be highlighted. General plans are important, for example of a bathroom, but if we have details of the decoration of the bathrooms, of how the showers are, we can make zooms in.
How can an entire space be displayed?
There are options to show a complete space, for example, there are cell phones in which you can take 360-degree photos, this option is very good to take the picture and that the entire space remains.
Now, when we want to take a photograph that includes the window then it is better to take the photographs not so much at noon but when the day is falling so that the light is more even throughout the apartment and not a ray of sunlight enters, well what going to do that ray of sunshine is to leave a very large shadow on what is not illuminated with the sun. Therefore, it is very important to take into account what I am going to show and especially what time I am going to show it.
How to choose the best angle of a space?
To choose the best angle, let’s always keep up with the look that we put when we see an apartment.
If you take the camera from the floor you will give a different perspective. If you put the camera very high, the same, you will give a different perspective.
It is very important to have the camera at the person’s height and have the camera completely horizontal so that the doors will not look crooked or the cabinets crooked, but everything looks straight.
What to take into account if the photos are to be taken with the cell phone?
It is key to clean the lens of the cell phone. We are always picking up the cell phone with our hands and our hands may be smeared with cream or greasy.
If the lens is not cleaned, it is likely that the photos will remain with some spots, it is as if we put on some glasses covered with silicone or cream, the photos will also remain.
Also, if the lens is dirty and suddenly the place is a little dark and a light bulb is going to be used, then the lights will spread in the photograph and there will be a very uncomfortable glare.
Is it advisable to put filters or effects on the photos?
The filters and the effects in the photos are valid, but if I want to show reality, if I want to sell an apartment, if I want to sell a property then I have to show it as it is.
That is not that I am showing a Havana wall and it turns out that the wall is white. You have to be very careful and respectful of reality when taking pictures of a property if what you want is to sell it.
The more reality you are showing, the less problems you will have when the person comes to see what you are presenting in photos.
How to complement the photographs of the real estate?
We can complement the photographs with videos. If you are going to make a video, the recommendation is to maintain stability in your hand and make very smooth movements, they cannot be sudden movements.